https://variety.com/2016/film/news/s...ve-1201725168/
https://deadline.com/2016/03/the-scr...sy-1201717454/
I don't think this will ever fly-- theater owners are already freaking out about it-- but it's an interesting experiment. $50 sounds expensive on the face of it, but that strikes me as in line with pay-per-view. Seems like this might be ideal for bigger households, ie frats and families.