Quote Quoting Lazlo (view post)
But if people have familiarity with that movie or the series or whatever that marketing is even more effective and likely to drive them to theaters.
The fucked up thing is that this'll work even if people haven't used the product before. They'll trust a brand because they've heard of it, even if they can't remember where. (This is why companies with dominant market share, like Coca-Cola and Budweiser, continue to make huge ad buys every year.)