Huh. This might be worth it for me.
It's a smartphone app that lets you into any movie in any participating theater for however many times you want in lieu of a movie ticket.
Subscription is $50 a month for unlimited movies, $30 a month for 4 movies, and you pay $3 admission every time you use it for IMAX or 3D showings. Not too outrageous if you go to the movies every week.
http://www.wired.com/epicenter/2011/...l-to-theaters/