It's a more dramatic way of saying that audiences generally trust the name Marvel. When people see that label, they know they're getting their money's worth. They'll be sufficiently diverted/entertained for the duration of the film.Quoting Irish (view post)
(Whether or not I agree with those audiences is sort of immaterial. People keep going, the flicks keep getting high audience scores, they keep making money, and it just keeps going and going and going until a small part of me wants to stab out my eyeballs, but they got fucking Taika to make a Thor movie, so what am I supposed to do? Huh? HUH?! WHAT AM I SUPPOSED TO DO IRISH THEY GOT ME BY THE BALLS)