I've got no reason to approach other companies with skepticism. Their products are cheaper, quality is excellent, support is excellent, and they make my life easier. I'm gladly forking over my data to use these products.
Apple shit... works with nothing but Apple shit. Every one of their services costs 2x money and every hardware product costs 10x more. I mean, I'm inherently tied to hating Apple as a PC gamer just by the definition of being a PC gamer. Unless i want to play games 15 years after they release when they are finally ported to OSX.
And I dunno. The lines outside of Apple stores is quiet different than just enjoying Marvel films from the comfort of my computer screen.