Actually, that post was just a lark and not meant to be taken quite so seriously. It certainly wasn't designed as an indication that I'm genuinely "bothered" by the commercial. I was poking fun at, as you put it, "a pretty awkward example" of standard marketing fare. I recently finished reading The Maltese Falcon, and Gutman's reverential descriptions of the eponymous rara avis (which, for me, were inseparable from Sydney Greenstreet's affable intonations from the film) were in my mind. I guess I saw the commercial as an opportunity to attempt something resembling the dramatic solemnity of those lovely descriptions, albeit with more sardonic and humorous inflections (as you can tell, everyone loved it).Quoting Irish (view post)
In other words, it was 3AM, and I should have been sleeping, but instead I looked up a commercial that I remembered coming across at University one summer, which I had discussed with a dear friend (the ad is actually one of those unassuming things that unexpectedly obtains a certain nostalgic resonance related to a particular moment in your life). At the same time, I felt like writing something for fun. I thought it would be amusing to create a brief, grandiose account of the commercial (which, yes, isn't terribly remarkable or egregious as far as standard advertising tendencies are concerned). The formality of my writing may have suggested something genuinely indignant, but this was not my intention.
I like the mellifluous song they chose ("Sweet Disposition") and, as I mentioned, it has a certain personal, nostalgic value. However, none of that relates to the particular angle I went with once I started writing. Put simply, I was looking for an excuse to write before bed and located some unlikely inspiration in the commercial. This reply probably makes all of this come across less as a spontaneous, fatuous bit of writing and more like some substantial, lofty endeavour, but that's not my intention, either.