You have to wonder what went through his/their minds.
"Hmm, so Jay's been criticized a lot lately as being a backstabber douche, people have been saying that he incites the feeling of a money-hungry corporate shill stealing jobs from the good guys. When he comes back, we have to sell him. We have to make him likable again. We have to do promos that remind people why he's not all those things they say about him...
I know! How about we do one where he's zooming down the highway driving his expensive sports car, smirking winningly at the camera!"