Criticizing a shooter for guns and killing seems odd to me.
Coming soon - "BioShock Heartbreaker High", the dating sim from the minds behind "BioShock" and "Saved By the Bell"!
EDIT: Seriously, though, I do agree with the point of your posts, D and EWO, but this game seems an odd one to use to make it.
Irrational didn't compromise their vision of the game so as to create a more marketable shooter - Ken Levine has been on record several times saying how lucky he was that the big wigs stayed completely out of the production process and they made exactly the game they wanted to make.
I have also been watching a lot of these videos and, D, are you sure it's a gun that's up to his face, and a scope he is looking through?
There are many instances where he's watching events unfold through a telescope or a periscope.