Originally Posted by
PURPLE
The idea that businesses are going to shift culture to a more understanding place by going against the grain of the culture at large and risking losing a bunch of money is a bit silly. Sure, it'd be great, but it will never happen, and if it did happen, it would probably result in the persons making it happen being fired, at which point it will no longer happen again. Big businesses can be used to confirm that cultural change has happened much more readily than to lead that change.
That being said, it's not like Middle America is going to rush out to see a film about a trans person, anyway. Certainly not with an unknown actress in the lead. If they happen to see the film at all, it will likely be because of Scarlet, not in spite of her. And, in that way, Big Business may just shift culture a bit by generating some understanding and empathy - but only by casting a non-unknown actress who, by nature of past and present discrimination against trans actresses, must be a cis actress. More than likely, though - the film is going to lose a bunch of money, because American culture still isn't accepting of trans people. They may get some awards, though, which will do... nothing. Maybe get them blamed for exploiting trans people more than they are already.
When discrimination exists, there are so many ways to lose, and so few ways to win.